Wednesday, May 21, 2008

Landmark survey from PlanetOut and Prime Access

We received a copy of this survey from PlanetOut and thought that we would share it with you. A Landmark survey from PlanetOut, Inc. and Prime Access reveals that more than two-thirds of gays and lesbians say they are more likely to purchase from gay-friendly companies .
NEW YORK, May 13 /PRNewswire-FirstCall/-- Bravo, Apple, Showtime, HBO, Absolut, and Levi's, are the gay-friendliest brands, while WalMart, Dunkin Donuts, Cracker Barrel, Exxon Mobil, and Samsung earn the lowest marks from gay and lesbian consumers, according to the 2008 Prime Access/PlanetOut Gay and Lesbian Consumer Study released today.

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